Marketing support for Welsh businesses
About Innovate Wales
As digital transformation has changed the sales and marketing landscape, more businesses are finding challenges with adapting to this new way of working.
The Welsh Government's System Reboot report said the following:
Digital change isn’t just about technology; it’s about a change of culture. It’s about being open. It’s about using data to solve problems. Instead of designing services from the viewpoint of what organisations think a citizen needs, a digital approach involves designing services that meet the needs of the end-user.
The Innovate Cymru initiative is designed to work tangentially to the levelling up scheme and provide Welsh businesses with much-needed support and advice to enable them to grow.
What does the funding provide?
Qualifying businesses will receive pre-funded marketing consultation and support, provided by Royal Flush Marketing, a Welsh-based marketing agency.
This covers:
-
New product development
-
Sales strategy
-
Marketing Strategy
-
Analysis of your sales and marketing data including:
-
Website
-
Google Analytics
-
eCommerce function
-
Google Advertising
-
Social Advertising
-
Email Marketing
Qualifying Criteria
To qualify for marketing support you must be:
-
Food & Drink companies
-
Manufacturing companies
-
Retail/eCommerce companies
-
£1M+ turnover
-
Looking to level up sales and marketing function
-
Take new products to market
-
Expand your offering
-
Expand your digital operations.